From widening the footpaths on Macleay Street to offering bespoke Sydney apartments with spectacular views, Ikon stands as a catalyst for Potts Point’s transformation.

At the heart of Sydney’s Soho stands the Ikon building – a beacon of contemporary, eclectic living blended with old-school charm.

When you buy into Ikon in Potts Point, you’re buying into a lifestyle. A thriving foodie culture, fast-paced living with a sophisticated nod to simple pleasures, luxurious amenities – what’s not to love?

Located at 81 Macleay Street, this contemporary residential complex embraces the colorful eccentricities of Potts Point within in its walls while hosting all the retail conveniences needed to complement an inner city lifestyle.

In case you weren’t convinced already, discover four reasons why Ikon is the most iconic member of the Potts Point real estate scene.

1. A legacy of premium service & architectural flair

In line with the trend that’s seeing commercial withdrawal and residential influx in Potts Point, Ikon has seen many transformations over the years. Drawing on its foundations (literally), Ikon continues the legacy of hotel-style service that was provided by its predecessors, namely the Chevron, Niko and Landmark Hotels.

Scattered along the rest of Macleay Street, the main artery of Potts Point, are tributes to the area’s rich architectural history. In fact, nowhere else in Australia were apartments originally built to this height or level of density than in Potts Point.

While the Art Deco era left a lasting impression on Potts Point, Ikon has its own style. And within Ikon today are residences that pay tribute to this bygone era, with some even featured in Vogue Living.

2. There’s a world of choice beneath your feet

Whether you reside in a palatial loft or artistic abode, when living at Ikon you’re guaranteed to be spoiled for choice when it comes to dining and retail options.

Like a Parisienne residing above a boulangerie, the opportunity to sample the local delights within Ikon can be all too tempting. Located below your feet are local favourites Fratelli Fresh and artisan delicatessen Bottega del Vino, with the ever-popular Cho Cho San and Monopole just meters away.

To work up an appetite, you won’t be spoiled for shopping choices either. Whether you’re a seasoned city dweller, market goer or aspiring artist, you’re sure to find what you’re looking for in the streets surrounding Ikon. A great place to start is locally-run art, furniture and home decor store Becker Minty.

And when it’s time to recharge with a great coffee, you won’t need to search far to find some of the best coffee in Sydney.

3. For amenities, the attention is in the details

The amenities at Ikon add an extra layer of comfort and luxury to complement the building’s thoughtful design features. In addition to the 185 unique residential spaces that sprawl over 18 floors, Ikon features a Mirvac-built security block with an indoor heated pool, spa, sauna and state-of-the-art gym.

Many of the open-plan residences have been curated by acclaimed interior designers and feature sun-catching outdoor areas, with balcony views showcasing the best of Sydney.

Even the 24-hour concierge can’t bear to part with Ikon – the same friendly face has been there to greet residents and their guests since Ikon’s opening.

4. Location, location, location

It’s easy to see why Ikon has gone from being 60% invested to 80% owner-occupied. The residences boast views of the Botanic Gardens, Sydney cityscape, the marinas of Rushcutters Bay, the Harbour Bridge, and the Opera House, all the way along to the Heads.

When you’re not admiring the breathtaking views, you can just step outside your door to admire the deciduous old London Plane trees that border Macleay Street. Whether it’s a walk to the parklands of the Domain, bustling Sydney CBD, or browsing boutiques unique to Potts Point, you’ll never have to venture too far.

Living at Ikon, you’re in the heart of an urban oasis that everyone wants to be a part of. We should know how desirable the Ikon is after all, having sold and resold 70% of the building.

Our Recent sales in Ikon:

Do you want to find out how you can buy into one of the most coveted locations in the Sydney real estate market? Talk to our team today.

Article by Jason Boon

In a real estate market that is the focus of Australian, and indeed worldwide attention, Jason Boon's results in the Sydney scene make him a highly significant figure within the industry. A long-term specialist in the Potts Point and inner eastern suburbs area, he is uniquely placed to leverage his skills and local knowledge as the area undergoes significant change and diversification. Jason ha…